Nicole McNeilly
Former Impact Advisor , Europeana Foundation
Webinar series explores impact of digital cultural heritage
We are excited to look back on a series of webinars to support professionals in using the Europeana Impact playbook, supporting you to better plan, measure and understand the impact that digital cultural heritage creates.
“We believe that we are all better off if we understand how the things we do every day, week and month contribute to bringing about a change in people's lives.” Europeana Impact Community
Since 2015, we’ve been developing the Impact Playbook so that we can better plan, measure and understand the impact that digital cultural heritage creates. We launched a series of five webinars designed to take you through the Playbook, and to discuss what we mean by impact, why it’s important to think about your impact, and how you can best start measuring it. They introduced the four phases of the methodology and some new developments, and illustrated this with case studies of how it has been applied in practice, with speakers with first hand experience from right across Europe. The series encouraged webinar participants to use the Playbook in their work and send their feedback to us .
Overview
The webinars walked through the different steps of the Playbook, and captured the feedback and questions of those who are joining us along the way. The webinars can all be viewed through the links below:
- 30 September 2020 - an introduction to what we mean by impact
- 28 October 2020 - designing your impact assessment
- 25 November 2020 - get the data (right)
- 27 January 2021 - narrating and sharing your impact story
- 24 February 2021 - looking back - evaluating your processes
With external speakers and guests from outside of the Europeana Initiative, the webinars contextualised our work on impact assessment within the context of accelerated digital change brought about by the challenges of responding to the Covid-19 crisis. We wanted to explore what impact assessment means and how it can help us better understand and communicate the value of (digital) cultural heritage during these difficult times and in the future.
About the Impact Playbook
The Europeana Impact Playbook is an intuitive and collaboratively-designed guide to help you take your first steps through impact planning, measurement and narration. You can read more about it on Europeana Pro, but you don’t have to have any background knowledge to join the webinar series. If you’re interested in being more involved, you can join the Impact Community.