Brand Guidelines

Consistent branding helps us to build our identity and be instantly recognisable. We aim to foster innovation and embrace digital change, and our branding reflects that by being clear and direct.

We want to help our partners, media and content producers to use our brand while respecting our guidelines and restrictions. On this page, you will find our logo and information on how you can use it properly.

The Europeana Initiative logo is used across our communications, and is the only visual identity or icon used to show that work is part of the Europeana Initiative or supported by the Europeana Initiative.

We aim for it to be instantly recognisable, so consistency is crucial. Please don’t change, distort, recolour, or reconfigure our logo. The logo is either black or white. Make sure that you pick the version that contrasts most strongly with the background so it remains readable.

There are two variants for this logo, vertical and horizontal, each with their own minimum margin to ensure full readability.

Before uploading and sharing your material containing the Europeana Initiative’s logo, please reach out to the person you’re working with at Europeana. Whether you customise a template or design your own art, remember that Europeana must review and explicitly approve all artwork prior to production.