Cultural heritage and tourism in the digital sandbox: can’t our sectors just get along?

While cultural heritage and tourism have always overlapped, digital innovation is enabling an actual convergence of the two spheres—with exciting results. So perhaps it’s time practitioners in both camps follow suit—and let go of any mutual suspicions and prejudices. The truth is the sectors need each other, benefit from each other, and can make beautiful music together—if only they’ll trust in the process of creative collaboration.

This roundtable - part of a wider series from the Europeana Communicators Community - shares lessons learned in the collaborative trenches and imagines an amicable way forward for the two communities.

Speakers

• Elena Dubinina

Elena Dubinina oversees the European projects and international partnerships of the European Association of the Via Francigena Ways (EAVF), a certified Cultural Route of the Council of Europe. She is also an independent expert in cultural routes and sustainable tourism. With a strong background in both culture and tourism, she has held positions at the UNWTO Silk Road Programme, the Council of Europe, and the European Institute of Cultural Routes.She holds a M.A. in World Heritage Studies from the UNESCO Chair at Brandenburg University of Technology (Germany) and M.A. in Management from Sciences Po Strasbourg (France).