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Posted on Wednesday May 7, 2025

Updated on Wednesday May 7, 2025

Cultural heritage and tourism in the digital sandbox: can’t our sectors just get along?

This roundtable - organised by the Europeana Communicators Community - explores how the worlds of cultural heritage and tourism can come together and collaborate. 

This image shows a travel planning scene for the Swiss Alps, specifically the Berner Oberland region. It includes a map, guidebook, postcards, gloves, sunglasses, and a hand pointing to a spot—likely around Thun or Interlaken.
Title:
Tourist Still Life
Creator:
Dohnány, Miloš
Date:
1925/25
Institution:
Slovak national gallery
Country:
Slovakia
3 July 2025
14:00 — 15:00
(CEST)
Online

While cultural heritage and tourism have always overlapped, digital innovation is enabling an actual convergence of the two spheres—with exciting results. So perhaps it’s time practitioners in both camps follow suit—and let go of any mutual suspicions and prejudices. The truth is the sectors need each other, benefit from each other, and can make beautiful music together—if only they’ll trust in the process of creative collaboration.

This roundtable - part of a wider series from the Europeana Communicators Community - shares lessons learned in the collaborative trenches and imagines an amicable way forward for the two communities.

Speakers

  • Elena Dubinina
  • Marianna Marcucci
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